Virtual fashion design could enhance concepts like consumer-favorite color combinations, patterns, and textiles, and could provide estimates on cost and production times.
A rtificial Intelligence in the fashion industry is one of the sectors that in recent times has faced transcendental challenges in the areas of sustainability, production and technological development, a sector driven with effervescence by generation Z that has established a new purchasing pattern and expectations thanks to social commerce, whose main reference is the customer experience.
Taking into account that social commerce considers the purchase of goods and services through social networking platforms, this method has become popular thanks to the work of algorithms that remind us of potential online purchase decisions or items that we left abandoned in the cart. of purchases, factors that in the IA ( Artificial Intelligence ), grant an advantage to commerce: personalized recommendations, providing a unique shopping experience, capable of predicting what clothes, shoes and accessories we will be interested in buying in the future .
"I think that the world of artificial intelligence and fashion in Chile should not only be focused on aspects related to product development or design, - since we are in a cybernetic boom thanks to applications such as Midjourney, Dalle or others, which They generate innovative design ideas - but also true artificial intelligence with respect to textiles: intelligent textiles that react to physical or chemical incentives from the environment or the body, and above all, find new textiles that are in need of generate the least amount of waste in our world. I believe that Chile, due to its capacity and productive focus as a country, could in any case generate a new world of textiles related to organic products, new fibers, etc. that are the beginning of a development smart with textiles for a world with less waste",
Judgment Juan Pablo Espínola , Architect from the University of Chile and first Chilean to study the Master of Fashion at the Royal Academy of Fine Arts, Antwerp.
virtual fashion
On the other hand, virtual fashion design has a great plus: sustainably exploiting new areas of sustainability trends in the fashion industry thanks to various factors such as:
- Thanks to the use of virtual fashion design, it will be possible to create and exhibit samples in 3D (in three dimensions) and totally attached to reality.
- Virtual design in fashion will decrease the waste of fabric and materials.
- A rtificial Intelligence ( AI ) in fashion will benefit the industry because it will be possible to bring clothing patterns to life, using arranged images even created on smartphones .
- In addition, Artificial Intelligence in fashion will help improve the fashion design industry, through the creation of an outfits guide inspired by recommendations from potential buyers .
- And finally, small entrepreneurs will be able to discover market trends, being able to satisfy consumer demands.
And this is what the newspaper El Mercurio reported in February 2017, when the Chilean designer Lupe Gajardo made the first dress in South America that used logic and artificial intelligence algorithms, which obtained 1,228,192 comments and reactions regarding the garments exhibited in a national red carpet, with the hashtag #vestidocognitivo, which analyzed the device -from the artificial intelligence firm Cognitiva Chile- inserted in the train of a dress worn by model Vanesa Borghi during the Viña del Mar Festival Gala.
In this scenario, the future of Artificial Intelligence ( AI ) in the fashion industry is becoming stronger as customer demand for more and more personalized experience. In addition , the influence and support in social networks support the use of AI ( Artificial Intelligence ) in fashion design.
Advances in technology are taking designs to a new and improved place where we are also seeing AI ( Artificial Intelligence ) play a new role, where the industry is transforming and building its foundations on smarter ground.
And this is reaffirmed by a paper from the European Commission , which states that AI ( Artificial Intelligence ) in the world of fashion is a tool that will allow the analysis of behavior patterns based on data collected based on customer preferences . , which will improve the prototyping process to predict how clothing trends should be with a view to trends in new seasons.
Thanks to this, AI ( Artificial Intelligence ) will prompt local suppliers in the short term: to create clothing designs, using purchase data such as patterns of successful brand offers or data science to hit the tastes most requested by customers (based on colors and styles) and current fashion trends
